Korna Product vendor
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Korna – The Cows

In 1930, modernism made its breakthrough in Sweden with the landmark Stockholm Exhibition. This era marked a shift in aesthetics—moving away from ornamentation toward a more functional and accessible design language. 

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Amidst this wave of radical change, Märta Måås-Fjetterström created her whimsical tapestry Korna (The Cows). In the piece, three different breeds of cows are arranged in a playful, geometric pattern, grazing among blooming flowers. Scattered throughout the meadow are piles of cow dung—just as one might find in the fields surrounding the MMF studio.

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When asked why the cows graze on a purple field instead of a green one, Märta replied, “A green field would be too obvious,” demonstrating her signature ideal of always choosing her own point of view.

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For thousands of years, cows have roamed the Swedish landscape. From Viking-age farms to modern dairies, they’ve nourished communities and shaped rural life. Korna is a symbol of the enduring presence of cattle in Sweden’s cultural and natural heritage—a living link between past and present.

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Beata Heuman

A few years ago, Märta Måås-Fjetterström collaborated with designer Beata Heuman to create a custom variation of Korna. The design was woven in several pieces, and transformed into a bespoke ottoman using traditional techniques and materials. The image shows the finished piece in the London home of one of Heuman’s clients.

Photo by Beata Heuman

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Korna as a Rug

Korna can be woven as a tapestry in a variety of sizes. In 1934, Märta also reimagined the design as a rug—an exceptionally rare adaptation. Today, both versions are available as made-to-order pieces, crafted by the skilled team in Båstad.
Korna Product vendor
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A Considered Home

A client recently relocated to an apple orchard just ten minutes from the studio. In the newly created family home—crafted with Swedish oak and stone—a Korna tapestry takes pride of place. It’s a beautiful reflection of the owners' dedication to quality and artistry in every aspect of life.