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Korna – The Cows

In 1930, modernism made its breakthrough in Sweden with the landmark Stockholm Exhibition. This era marked a shift in aesthetics—moving away from ornamentation toward a more functional and accessible design language. 

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Amidst this wave of radical change, Märta Måås-Fjetterström created her whimsical tapestry Korna (The Cows). In the piece, three different breeds of cows are arranged in a playful, geometric pattern, grazing among blooming flowers. Scattered throughout the meadow are piles of cow dung—just as one might find in the fields surrounding the MMF studio.

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When asked why the cows graze on a purple field instead of a green one, Märta replied, “A green field would be too obvious,” demonstrating her signature ideal of always choosing her own point of view.

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For thousands of years, cows have roamed the Swedish landscape. From Viking-age farms to modern dairies, they’ve nourished communities and shaped rural life. Korna is a symbol of the enduring presence of cattle in Sweden’s cultural and natural heritage—a living link between past and present.

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Beata Heuman

A few years ago, Märta Måås-Fjetterström collaborated with designer Beata Heuman to create a custom variation of Korna. The design was woven in several pieces, and transformed into a bespoke ottoman using traditional techniques and materials. The image shows the finished piece in the London home of one of Heuman’s clients.

Photo by Beata Heuman

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Korna as a Rug

Korna can be woven as a tapestry in a variety of sizes. In 1934, Märta also reimagined the design as a rug—an exceptionally rare adaptation. Today, both versions are available as made-to-order pieces, crafted by the skilled team in Båstad.
Korna Product vendor