Snöfrid's Distillery Pictogram 2012
Unique hand-knotted relief pile designed by Ylva Ogland in 2012. Handwoven wool on linen warp at Märta Måås-Fjetterström AB, Båstad, Sweden by Elsa Mörk and Linnea Blomgren. Marked AB MMF and Ylva Ogland.
Approximately 250 x 250 cm. The rug is recorded in the Märta Måås-Fjetterström archive under inventory number 38036 and comes with a certificate of authenticity.
Snöfrid’s Distillery Pictogram 2012 is an ongoing dialogue with Snöfrid (my mirror twin), in which I summon her through a ritual and distill her into the real world. The paintings, previously used as pictograms and game boards, have now transmuted into a new work—a rug—created in collaboration with MMF. The rug serves as a to-scale pictogram, where each stage of the distillation process has its designated place. In the future, I also intend to perform Snöfrid’s ritual on the rug. In a continuous interplay between myself as a human and my art, both I and the work undergo various experiences to find our way into existence. This rug also undergoes that process—it acquires a soul and is partially burnt.
– Ylva Ogland
Ylva Ogland (b. 1974) studied at the Royal Institute of Art in Stockholm and has lived and worked in Stockholm, New York, and Berlin. Her first major solo exhibition was held at Galleri Brändström & Stene in Stockholm in 2002 (Rapture and Silence). In 2009, she achieved a significant breakthrough with the exhibitions Venus at Her Mirror and Snöfrid at Her Mirrors with The Oracle & Fruit and Flower Deli – This is the Beginning of an Odyssey in Vodka, at Brändström Stockholm. The following year, she was nominated for Dagens Nyheter’s Culture Prize.
In 2011, the exhibition Speglad Källa, Snöfrid et les contre espaces was shown at Galleri Charlotte Lund, parallel to Källa, Snöfrid et les contre espaces at Fruit and Flower Deli in Stockholm. Snöfrid can be described as Ylva Ogland’s imaginary alter ego—or mirror twin. Mirrors and transformative processes play a central role in Ogland’s artistic world, where she explores and stages memories and experiences in her works.